Decision Analyst France Economic Index Increases Eight Points in July

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For Immediate Release August 7, 2009
Contact: Cristi Allen
callen@decisionanalyst.com
Phone: 817-640-6166

Decision Analyst France Economic Index Increases Eight Points in July

Arlington, Texas—The Decision Analyst Economic Index for France increased eight points to 87 for July. Canada is performing about the same as the U.S., while China, Brazil, and India appear to be doing better than most countries. France, Argentina, and Mexico appear to be doing comparatively worse than other countries.

The Economic Index tends to be a leading indicator, usually anticipating changes in gross domestic product by 9 to 12 months.

North America

South America

Europe

Australia/Asia

“While the Index is clearly pointing to an upturn in economic activity for many countries in coming months, the Index is also signaling that the recovery will be slow and anemic throughout 2010,” said Jerry W. Thomas, President/CEO of Decision Analyst. “The global economy is fragile, and any negative shock would quickly lead to decay in the economy. For example, if energy prices should skyrocket in coming months, or if unemployment should continue to rise rapidly, or if consumers aggressively restrain consumption expenditures, the recession could quickly worsen,” according to Thomas.

Methodology

The Decision Analyst Economic Index is based on a monthly Internet survey of several thousand households balanced by gender, age, and geography. The online survey is conducted the last 10 days of each month. The Economic Index is calculated from nine different economic measurements using a sophisticated econometric model. The result is a snapshot of current economic activity in each country surveyed, as seen through the eyes of representative consumers living in the respective countries. Decision Analyst conducts its concurrent economic surveys each month in Argentina, Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Italy, Mexico, Netherlands, Peru, Russian Federation, United Kingdom, and Venezuela. Whenever the Decision Analyst Economic Index is greater than 110, it tends to signal an expanding economy. An Index value of 100 to 110 suggests a slow-growth economy, and near or below 100 generally indicates economic contraction. These guidelines vary by country, however.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a leading global marketing research and analytical consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 30-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, telecommunications, retail, technology, medical, and pharmaceutical industries. In addition, Decision Analyst owns and operates the American Consumer Opinion® Online panel—one of the largest consumer opinion panels in the world—with more than seven million members.

For additional information contact:
Cristi Allen
Publicity
Email: callen@decisionanalyst.com
Phone: 1-800-ANALYSIS (262-5974) or 1-817-640-6166
Address: 604 Avenue H East
Arlington, TX 76011

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