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Graduate Business School Survey
Strategic Intelligence on Graduate Business Schools in Texas
The 2010 Texas Graduate Business School Survey is
a scientific study of Texas residents’ awareness, brand image, media usage,
and intent to attend various Texas graduate business schools.
The primary contents of this study, based on over 2,200 online surveys:
- A statistical overview of the market for graduate business education in the State of Texas, including a target market analysis.
- A snapshot of “brand” images of major graduate business schools located in Texas.
- A profile of each graduate business school’s strengths and weaknesses.
- A comprehensive media usage analysis.
- Preference for various types of graduate business degrees.
Methodology
The 2010 Texas Graduate Business School Survey is
a bienniel survey of college students and/or college graduates living in Texas.
A stratified quota sample that mirrors the adult population (aged 18+) of Texas
is used. The survey is conducted over the Internet, and the sample source is
our proprietary online panel, American Consumer Opinion®.
Respondents were broken into two cells::
- Plan to Attend GBS: Respondents plan to attend
a graduate business school within the next five years
- College Influencers: Respondents who have graduated
from college but do not plan to attend a graduate business school in the next
five years.
Study Topics
- Target market analysis by geographic area and demographics
- Brand equity
- Brand awareness, aided and unaided
- Brand image
- Identification of business school names
- Unaided brand awareness
- Attitudinal statements, for example:
- Offers the best, highest-quality graduate education in business
- The highest in status and prestige
- Offers the best value for the money
- The most international (or most global) in its educational emphasis
- The hardest working students
- Correct identification of business school name
- Brand experiences
- University or college websites ever visited
- University or college main campuses within reasonable driving distance from
residence
- Graduate study preferences
- Level of interest in Ph.D. program
- Level of interest in Master's degree program
- Preferred method of pursuing advanced degree in business
- Times available if pursuing advanced degree in business
- Media patterns
- Websites visited on a regular basis
- Radio stations listened to on a regular basis
- Publications read on a regular basis
Deliverable Options
- Comprehensive PowerPoint report
- Competitive analysis
- Custom qualitative and quantitative follow-up studies among target groups
- SPSS data file of survey results
- Custom analyses on targeted issues
- Custom cross-tabulations and statistical analyses
Market Intelligence Services
Decision Analyst is a leading global marketing research firm and analytical
consulting firm. If you would like more information on the 2010
Texas Graduate Business School Survey, please contact Jerry
W. Thomas by emailing jthomas@decisionanalyst.com
or calling 1-817-640-6166.
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