Graduate Business School Syndicated Survey

Strategic intelligence on North Texas graduate business schools

The North Texas Graduate Business School Syndicated Survey is a scientific study of North Texas residents’ awareness, brand image, media usage, and intent to attend various North Texas graduate business schools.

The primary contents of this study, based on over 1,000 online surveys:

• A statistical overview of the market for graduate business education in the North Texas area, including a target market analysis.
• A snapshot of “brand” images of major graduate business schools located in the North Texas area.
• A profile of each graduate business school’s strengths and weaknesses.
• A comprehensive media usage analysis.
• Preference for various types of graduate business degrees.

Methodology

The North Texas Graduate Business School Syndicated Survey is a periodic survey of 1,000 or more college students and/or college graduates living in the North Texas area. The sample is a stratified quota sample that mirrors the adult population (aged 18+) of the North Texas area. The survey is conducted over the Internet, and the sample source is our proprietary online panel, American Consumer Opinion®.

Respondents were broken into two cells, they are those who:

• Plan to Attend GBS: respondents plan to attend a graduate business school within the next five years
• College Influencers: respondents who have graduated from college, but do not plan to attend a graduate business school in the next five years.

Study Topics

• Target Market Analysis by geographic area and demographics
• Brand Equity
  • Brand Awareness, aided and unaided
  • Brand Image
  • Identification of business school names
  • Unaided Brand Awareness
  • Attitudinal Statements, for example:
    • Offers The Best, Highest-Quality Graduate Education In Business
    • The Highest In Status And Prestige
    • Offers The Best Value For The Money
    • The Most International (Or Most Global) In Its Educational Emphasis
    • The Most Serious About Graduate Business Education
  • Correct Identification Of Business School Name
  • Brand Experiences
• University Or College Websites Ever Visited
• University Or College Main Campuses Within Reasonable Driving Distance From Residence
• Graduate Study Preferences
  o Level Of Interest In Ph.D. Program
  o Level Of Interest In Masters’ Degree Program
• Preferred Method Of Pursuing Advanced Degree In Business
• Times Available If Pursuing Advanced Degree In Business
• Media Patterns
  • Websites Visited On A Regular Basis
  • Radio Stations Listened To On A Regular Basis
  • Publications Read On A Regular Basis

Deliverable Options

• Comprehensive PowerPoint report
• Competitive analysis
• Custom qualitative and quantitative follow-up studies among target groups
• SPSS datafile of survey results
• Custom analyses on targeted issues
• Custom cross-tabulations and statistical analyses.

Market Intelligence Services

Decision Analyst is a leading global marketing research firm and analytical consulting firm. If you would like more information on North Texas Graduate Business School Syndicated Survey, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.

Additional Resources from Decision Analyst

Brochures

• Complete list of Decision Analyst brochures

Related Press Releases:

• Press Release: UT-Arlington Seen As The “Best Value For The Money” Among Graduate Business Schools In North Texas, According To Decision Analyst